No greater love has today's frequent shopper than a bargain shared. Similarly, the social media grapevine has borne fruit for many retailers with shoppers happy to share their latest purchases with friends and loved ones.
A recent Experian UK study found one third of UK shoppers now fall into this category. Social media is most effective when integrated with other brand media touch-points, from face-to-face and TV ads, to editorials and billboards. Research into big chains like KFC and Wendy’s, found that customers were between 2 and 7 times more likely to increase in-store spending when exposed to social media in combination with other marketing channels.
The picture is changing yet again with in-store location services driving sales and customer loyalty via personalised rewards. As many as 10,000 stores - mostly in the United States - have indoor location technology deployments in place according to a new report from ABI Research.
The research firm's latest edition of its Location Technologies forecast suggests that the era of in-store advertising and coupons delivered via a mobile phone is quickly becoming a reality in the U.S. Additionally, the report says growth is being driven by startups and not Google, as some might expect.
In the UK, Tomlin Bean is at the forefront of location based software and couponing technology for mobile delivering customer loyalty for retailers. The agency has already implemented a successful rewards programme for a regional shopping centre in the UK using Augmented Reality gaming for greater "play value" and sustained customer retention.
If you want your mobile shoppers to be loved you know where to come.