tomlinbean smartphone

Christmas is behind us and projections for 2013 are worsening following a "flat end to a flat year" for retailers.

On the flip side, online shopping reached a new high during the holiday season with retailers both large and small reporting strong sales during the period. Boxing Day set a new record for online shopping in the UK with 113 million visits going to retail websites in a single day.

Meanwhile, smartphones have increasingly become the tool of choice for shoppers. The business advisory firm Deloitte forecast that a total of ¬£3.5bn retail Christmas sales were purchased through or influenced by consumers ľ smartphone usage.

The opportunities for shoppers "on-the-move" to pinpoint branded items with value price points makes mobile the essential platform for retailers to improve customer engagement and drive sales.

Targeting these shoppers has been made easier through the launch of 4G internet connections and the imminent full launch of Wi-Fi on the London Underground reaching millions of potential shoppers en route to their destination.

And with new developments in NFC Technology, the smartphone is set to become the primary method of payment for all transactions making mobile the essential device for all e-commerce and retail consumer spending.

At this time of new resolutions, let us not woe the past but embrace the future that is in our hands.