Aspers Poker - Campaign
Our advertising campaign for Aspers Poker in Stratford challenged traditional thinking with a dramatic visual idea that showed real teeth - the term "sharks" being a collective for experienced poker players.
The campaign combined high-impact outdoor media with networked video and online banners achieving excellent results.
On the video side, there have been 51,692 views and a strong click rate of 8.9% (4,600 clicks)
On the banner front there have been 15,643,875 impressions, 29,512 clicks and a strong click rate (for this type of activity) of 0.19%
Casino MK - Launch
Our integrated media campaign for the launch of the Casino MK including outdoor, press, radio and online media together with targeted door drop leaflets.
The simple visual idea using a roulette wheel creatively positioned the gaming offer in its unique location at Xscape in Milton Keynes.
Early results revealed strong local interest and support for the Casino MK with over 12,000 visitors over the launch weekend - 100% above target.